Senior SEO strategist with 12+ years in iGaming and affiliate marketing. I build search systems powered by AI, data, and the kind of pattern recognition that only comes from surviving a decade of algorithm updates.
Work With Me12+
Years in search
8+
Senior roles held
6+
International markets
∞
Algorithms survived
I've spent over a decade working across iGaming SEO, one of the most competitive, regulated, and fast-moving verticals on the internet. Across operator and affiliate environments, I've held senior roles covering everything from technical strategy and content systems to international expansion and link acquisition.
More recently I've been layering AI and automation on top of that foundation, building workflows and systems that help brands move faster without losing quality or search signal.
More about me →Operator SEO — Head of SEO level across major casino brands
Affiliate SEO — Senior management across large iGaming portfolios
Link Building — Quality-led acquisition across competitive verticals
AI Workflows — Content systems built for scale without compromise
International Search — 6+ markets including regulated environments
Domain Strategy — New and dropped domain network deployment
Comprehensive technical and content audits, roadmap development, and long-term search strategy for brands ready to compete seriously.
Content pipelines, prompt engineering, and automated SEO systems that let you publish at scale without sacrificing quality or signal.
Multilingual SEO, hreflang architecture, and market-entry strategy for brands expanding across UK, US, LATAM, and Nordic territories.
Operator and affiliate SEO in one of the most competitive verticals online. Regulatory nuance, YMYL signals, and converting traffic that actually matters.
SEO, digital visibility, and the online ecosystem. Written from experience, not theory.
I've been documenting the mechanics of fragmentation without calling it that. In May 2026, the Vatican named it. What we've built as infrastructure for connection is now the apparatus for division.
Read articleZero-click search is at 60% and rising. AI Overviews appear on 13% of all queries. And users are appending "reddit" to their searches because they do not trust the polished answer anymore.
The newspaper partnership model worked. Affiliates rented domain authority from publishers, ranked for competitive iGaming keywords, and collected commissions. Then Google changed the rules.
Fifteen years of research failed to find the filter bubble. Then AI search arrived and built one in plain sight.
Whether you need a full strategy overhaul, an AI content system, or just a second pair of expert eyes, let's figure out what's actually going to move the needle.