Let's figure out what you actually need.

A thorough look at where your site stands technically and content-wise. You get a clear, prioritised action plan with honest reasoning behind every recommendation.

• Technical crawl and analysis
• Content quality review
• Competitor gap analysis
• Prioritised roadmap
• Presentation walkthrough

For teams that need direction, not just a to-do list. I work with you to build a search strategy that connects to your actual business goals and gives your team something concrete to execute.

• Market and keyword research
• Content architecture
• International considerations
• Channel strategy
• Quarterly roadmap

Senior SEO input on a part-time basis. Useful if you have in-house resource but need someone experienced to set the direction, keep things on track, and be accountable for outcomes.

• Weekly strategic oversight
• Team direction and mentoring
• Stakeholder reporting
• Agency or contractor management
• Ongoing optimisation

If you need to produce content at volume without it becoming generic or penalised, I can design the workflow that makes that possible, from prompt engineering through to quality control.

• Workflow design and build
• Prompt engineering
• Quality control framework
• Editorial guidelines
• Team training

Getting traffic is only half the job. I can help you understand where users are dropping off and what changes are likely to improve the number of them actually converting.

• User journey review
• Landing page analysis
• A/B testing recommendations
• Copy and UX feedback
• Reporting setup

Helping early-stage brands or those going through a rebrand get clear on who they are, how they communicate, and how that feeds into their digital presence and content strategy.

• Brand voice and tone
• Messaging framework
• Competitor positioning review
• Content direction
• Channel guidance

Building links that are actually worth having. I focus on relevance, editorial quality, and longevity rather than volume for its own sake. Suitable for new sites that need authority and established sites that need to strengthen it.

• Link profile audit
• Prospect research and outreach
• Anchor text strategy
• Competitor backlink analysis
• Ongoing reporting

I have hands-on experience planning and deploying networks of sites, across both new registrations and dropped domains with existing authority. This includes everything from domain sourcing and vetting through to content and technical setup. A full network can be operational within a day where needed.

• Domain research and vetting
• Dropped domain acquisition
• Network architecture planning
• Content and technical setup
• Ongoing management

Sometimes you have the people and the plan but need someone to keep it moving. I can step in to manage digital projects, coordinate between teams, and make sure things actually get delivered.

• Scope and timeline planning
• Team coordination
• Stakeholder updates
• Risk and blocker management
• Delivery oversight